When I joined Pret 10 years ago, most people knew us as a sandwich shop. Today, our organic coffee and freshly prepared sandwiches go hand-in-hand.
Since we began reopening our shops in April, we’ve seen our share of coffee sales rise faster than our food sales. To me, it just shows how much people miss a carefully prepared flat white or latte – something that can be so hard to replicate at home.
That’s why we wanted to create an entirely new way for people to enjoy their coffee and the other barista-prepared drinks they missed during lockdown.
Today, we’re bringing the UK’s first in-shop coffee subscription service to all our Pret shops in the UK.
Ready to transform the way the UK buys its coffee, the YourPret Barista subscription lets subscribers enjoy our full range of barista-prepared drinks, up to five times a day. To celebrate this huge moment for coffee lovers, the first month is entirely free for all subscribers.
The subscription covers all drinks prepared by Pret’s expert baristas, including its 100% organic and 100% Arabica coffees – the same high-quality coffee so many of you know and love.
All Pret’s organic teas, hot chocolates, delicious smoothies and refreshing frappes are also included. As always, organic milk alternatives are also available free of charge.
Whether you’re after a quick coffee fix in the morning or something a bit more indulgent in the afternoon, YourPret Barista lets subscribers enjoy their favourite barista-prepared drink to suit any occasion throughout the day.
People can sign-up online or at every Pret shop in the UK, connecting directly to a subscriber’s email, phone or digital wallet.
This service is our latest bold new offer, and part of our wider efforts to bring Pret to even more people across the country through different channels.
We’re excited for YourPret Barista to become a fantastic way to kick off your day - you’ll be best friends with your Barista before you know it!
YourPret Barista subscription – how it works:
Customers can subscribe here or can be guided through QR codes available in every Pret.
The subscription is loaded onto customers’ Apple or Google digital wallets or can be accessed via emailed QR codes. Scanners installed in Pret shops enable customers to verify their subscription status and redeem coffees and other barista-prepared products.
YourPret Barista coffee subscription is valid for one month, auto-renews with no minimum term contract. Customers can unsubscribe at any time.
Each subscription is valid for one person. Only redeemable in-shop for takeaway or eat-in. Redemption is limited to one drink per transaction, up to five per day, with 30 minutes intervals between each transaction to try and prevent misuse.